USER CENTERED DESIGN- HOW YOU MIGHT DIY

Things anyone can do to improve their process

• Good brainstorms
  
• Prototyping
  
• Asking better questions
  
• conducting good interviews
  
• Seek feedback from others, including people various
  levels of the organization to build consensus and common language

Advanced skills

• Extreme interviews
• Synthesis

Places people get hung up

• Can’t get past their own assumptions
• Creating the right environment for a deep interview
  
• Only one person gets to hold the market
  
• Framing brainstorming question too broadly
  
• Not drawing from concrete experience in the right way