Recruit Disconnected Youth
For disconnected youth, the time and money it takes to commit to an education program is difficult to trust. Sacrificing the short-term needs of self and family takes a high level of confidence in the program and themselves. For programs to capture the most at-risk youth, we need to convince them that this outcome will take them closer to better work.
Benefits of Recruiting Videos
- Youth who hesitate to commit to a training program see thepotential of a better career path, one that starts with entry-level work and grows to a fulfilling career that will help their family.
- Youth see the multiple pathways to success at Hack the Hood and in the Tech world.
- Use video to capture and show the progress of youth as they move through the program. Capture the nervousness in the beginning and the confidence as they move along.
- Show off the growing Hack the Hood community so that youth feel like there is a place for them in the program.
- Youth arrive excited and with expectations to succeed before they even go to the first day of Hack the Hood.
Show the Skills and Opportunity
- A series of videos that show youth why Hack the Hood is worth their time, for the short term compensation and fun, and the long term career potential.
- Videos would feature youth who have completed the program describing starting with similar challenges but growing and learning over time.
- Hack the Hood can show youth that the time is now to get involved in Tech. There is a path to involvement and a need for their contributions.
- Use diary-style video to capture the individual experience of each student from the very beginning of the program. Use these stories of growth to show how Hack the Hood helps all youth, not just the most capable or confident, find a path to better work.
- Highlight stories of youth you find work, or a next path, after Hack the Hood. Look backwards to describe how they arrived at the skills and strength to pursue a new future.
- Show people of color in companies or as entrepreneurs in their neighborhood.
- Show youth having fun, following their passions, and building a supportive community. Show they have a place at Hack the Hood.
Don’t oversell the program to potential Hack the Hood youth. Show them real stories of real people, complete with their personal challenges.